ChinaJoy, Asia's most influential gaming festival, is set to take place in Shanghai from July 31st to August 2nd. Following the lead of the 2015 Shanghai Auto Show, which banned sexy showgirls, ChinaJoy has decided to crack down on immodest behavior by covering up its models and fining any transgressions.
ChinaJoy first took place in Beijing in 2004 with no showgirls. It was not until the second annual event in 2006 that showgirls became a popular addition. This year, showgirl Ding Beili gained fame for her natural beauty and youthful demeanor. Her photos quickly went viral online, with over 80,000 views per day. Since then, showgirls at ChinaJoy have become more revealing with their clothing and gestures.
Initially, models were just an optional attraction at ChinaJoy. However, with Ding Beili's success, the industry began to prioritize showgirls as a marketing tool for ticket sales. Today, showgirls are considered an integral part of the event and are often seen as the "highlight" of ChinaJoy.
In conclusion, as ChinaJoy continues to grow and evolve, it is clear that showgirls will remain an important aspect of the gaming festival. While some may criticize their appearance and behavior, they continue to attract thousands of attendees each year and have become synonymous with ChinaJoy.
ChinaJoy, the annual Chinese gaming expo, has earned a reputation for its "feast of flesh" as organizers capitalize on the growing lines of ticket buyers with the slimming waistlines of its scantily-clad showgirls. Event organizers have made their models' assets the main asset of the expo by featuring them prominently in promotional materials and advertisements. The popularity of ChinaJoy attests to the appeal of its "showgirl" spectacle, which is attracting a diverse audience, including young gamers.
In 2014, I attended ChinaJoy and witnessed firsthand the sheer amount of breasts, thighs, and other exposed body parts that were displayed at the event. This contributed to the expo's nickname, "Cha Naizhao," which translates to "taking off the bra." One company even held a raffle drawing offering "erotic services" provided by a so-called showgirl, complete with a condom attached to the winning tickets.
It is worth noting that ChinaJoy attracts a younger audience, with 90% of its attendees aged between 16 and 28, and 20% aged only 16 to 18. Furthermore, 40% of the attendees are between the ages of 16 and 22. With such a strong focus on gaming and entertainment for young people, it is clear that ChinaJoy is becoming an important hub for young game enthusiasts.
ChinaJoy is a haven for adolescent gamers, with over 90 percent of Chinese gamers aged 16 to 28. In fact, at ChinaJoy, the age range between players is so diverse that there is no age restriction in place. As such, it comes as no surprise that over 40 percent of visitors to this conference are aged between 16 and 22. However, while the games themselves are undoubtedly an attraction, the focus on showgirls at ChinaJoy can sometimes detract from their primary purpose.
Unlike the Shanghai Auto Show, where showgirls were outright banned due to concerns about their inappropriate behavior, ChinaJoy has chosen to take a more measured approach. Instead of completely banning showgirls, they have decided to cover up any excessive nudity and impose fines on those who violate this policy. This move is likely intended to make ChinaJoy more appealing to a broader audience and to ensure that it remains focused on the interests of gaming enthusiasts.
It is important to note that while the presence of showgirls may seem like an unnecessary distraction, these models can actually be quite helpful in generating interest in gaming events. By providing entertainment and engaging the audience with their unique personalities, showgirls are able to draw attention away from the technical aspects of the games themselves and create a more memorable experience for attendees. Ultimately, whether or not ChinaJoy's decision to clean up its act will be successful in achieving this goal remains to be seen.
Among the many rules recently published by event organizers for ChinaJoy, a gaming expo in Shanghai that attracts tens of thousands of attendees every year to see the latest in digital entertainment technology, there is one rule that stands out as particularly unusual: any booth babe showing more than two centimeters of cleavage will be fined an exorbitant $806.79. The same goes for those who pose provocatively for photos with fans.
But while some might consider this crackdown on public nudity a minor inconvenience, it's actually part of a broader trend to eliminate vulgarity from the public eye while refocusing attendees' attention on the exhibits rather than the exhibitionists themselves.
The move comes just a few weeks after authorities in Guangzhou, another major Chinese tech hub, banned women from wearing short skirts and high heels in government offices and other public settings. And in July, officials in Beijing issued guidelines requiring employees at major state-owned companies to cover up their arms and legs while on duty, though they stopped short of enforcing similar restrictions on female employees' lower halves.
Since its inception in 2004, ChinaJoy has developed into Asia's premier digital entertainment event. But as the expo has risen in popularity, so has the libidos of its attendees, many of whom now come exclusively to get a glimpse of its showgirls' goodies. In the early years of ChinaJoy, models were just a small sideshow attraction of the main event - a fringe benefit for the fringes of society. But that all changed with the 2006 debut of Ding Beili, a young showgirl who became an overnight Internet sensation for her natural beauty and modest fashion sense.
In recent years, ChinaJoy has become famous for its showgirls who are known for their cleavage and skimpy outfits. The event organizers quickly realized that these girls were becoming an attraction in themselves and decided to capitalize on this by making them the main attraction of the expo.
The showgirls would take their cleavage down lower and lower and lift their skirts higher and higher in an attempt to outdo each other and gain more fame. They hoped that the droves of camera-wielding attendees would notice them and make them famous too.
As it turned out, the strategy worked. The growing lines of ticket buyers were directly correlated with the slimming waistlines of the showgirls. The event organizers quickly realized that their models' assets were now the expo's main asset and began to focus more on showcasing them.
Despite criticism from some quarters, the showgirls continued to be a major attraction at ChinaJoy. Their cleavage and skimpy outfits remained the talk of the town and they continued to be seen as a symbol of the expo's success.
ChinaJoy 2014, the largest gaming expo in China, earned its Chinese nickname, Chai Naizhao, "taking off the bra." This was due to the sheer amount of revealing lingerie worn by attendees during the conference. In fact, many companies held a raffle drawing with the winner receiving "erotic services" provided by a so-called showgirl. To add an extra element of humor, a condom was even attached to the winning tickets.
According to Enfodesk's data, over 90 percent of Chinese gamers are between the ages of 16 and 28, with 20 percent being only 16 to 18 years old. Unlike the Shanghai Auto Show, which is attended mostly by older adults, a gaming expo like ChinaJoy is geared towards younger people and students. With no age restrictions on attending the event, it's not surprising that over 40 percent of ChinaJoy visitors fall within the 16-22 age group.
The combination of games and scantily-clad women at ChinaJoy created a pubescent heaven for attendees. Despite this, some have criticized the event for promoting excessive nudity and sexualization. While the expo may be entertaining for some, it is important to consider the impact it may have on young impressionable people.
The 13th annual ChinaJoy expo was less than expected this year, according to a revealing news that left many disappointed. Male-dominated social media let out a collective groan of despair as those who had been eagerly anticipating the upskirt and nipslip snapshots taken at the event were met with disappointment. However, for exhibitors, it wasn't all doom and gloom.
Despite the prudent dress code of this year's Shanghai Auto Show, it still managed to attract a record-breaking 928,000 visitors, proving that there is still a strong market for car enthusiasts. The initial apprehension over the lack of Gan Lulu's headlights was swiftly replaced by begrudging respect for the show's focus on innovation in the automobile industry.
For those looking for something more exciting, there will still be plenty of other events to attend. With so many different types of events happening across the country, there is something for everyone to enjoy. So whether you prefer technology or automotive innovation, there is sure to be an event coming up that you won't want to miss.
'm positive that gaming geeks will eventually come to appreciate refocusing ChinaJoy on games rather than girls. But unlike the auto show where showgirls were outright banned, booth babes will still be allowed at this year's ChinaJoy, albeit with less flesh. Which begs the question currently looming among diaosi: who will have the privilege of enforcing - and measuring - the new restrictions, and where can they apply for the job? Photos: Internet
